Wow. Things have been so busy leading up to and following Life Instyle Sydney that this is the first opportunity I have had to just take a breath and blog about it. For those who don't know, Life Instyle is a fabulous Australian lifestyle trade fair where thousands of retailers converge to buy lots of new pretty things for their lush stores and boutiques.
What an adventure! I took off from Melbourne with everything I needed for my little First Instyle stand squeezed into two suitcases and a duffel bag. Things did not get off to a good start, as when I arrived in sunny Sydney, I found that only 2 out of 3 bags had made it. The one bag Jetstar had left behind had most of my display samples in it. Nooooooooo. Kind of important when the trade fair started the next day!?
Thank goodness the rogue bag found me later that day, and I was able to set up without too many problems. The doors opened on Thursday morning and in came a wave of eager retailers.
Days earlier Homely Creatures got featured on the Life Instyle blog (read full feature here) which got my stall plenty of lovely visitors on the first day. Whaley and my new black felt 'to the moon and back' flag were the most popular of my range, I even had a spontaneous mini photo-shoot!
I am pleased to say that the Life Instyle trade fair was a great success for Homely Creatures! I now have loads of new stockists all around Australia and New Zealand. Some of this success is thanks to the amazing Mr Jason Grant and his supreme styling skills. Mr Jason Grant chose to include all three of my creature cushions in his lifestyle display in the main Life Instyle arena.
You can imagine my excitement!! LOOK AT HOW PRETTY!!!
Although I arrived at the trade fair by myself, everyone was so nice I never felt alone and it was such a great experience. I met so many really nice people from stylists to stockists, but a special thanks needs to go out to the lovely and talented ladies that helped me though. There was a great sense of community amongst the First Instyle designers and I don't think I could have stayed motivated until the last hours of the fourth day without their help and humour.
Can't wait to do it all again in Melbourne!